Custom Counter is an essential interactivity to gamify a video enhancing this way its results. It is a counter which behaviour and visual aspect can be set to meet the needs of each case. It has been conceived to report actions made by users regarding interactivities included in the interactive video. According to the limits and rates being set, the counter appraises the fail or success being later turned into one or another result by The Giver, the complementary interactivity that gives awards or unblocks functions or content in case of success.
The main purpose of Custom Counter, together with The Giver’s, is to gamify videos. That is, to turn videos into games, generating more engagement and increasing permanence time and number of video repetitions.