For example, the video Commerce can be turned into an interactive experience when a sport's clothes label decides to add clickable points over the products that are being shown on a video. When clicking those points, the end-user is given an extra information about the product. That information may be delivered as an embeded website unfolded inside the vídeos, extra images, or even open another website tab showcasing the label's website. The interactive video choice, by the other hand, offers a different narrative experience. By clicking on different options, the user is led to different clips and therefore, experiences.
We are constantly investigating how users interact in order to develop new ways of interaction and deliver them to our clients as interactive formats build up with our interactivities catalogue. If you are interested in this topic, check out this article about Interactive Video formats.