With the counters of interactions and the counters of counters combined with the use of the Giver you can generate gamified versions of videos that will considerably improve its results. It's been proved that gamification clearly enhances engagement, the audience gets much more active and involved in the content. This has very positive effects on conversion rates, repetition, total vieweing time and engagement.
You can probably imagine a lot of potential applications of gamification on videos. However, if you want to watch some examples made with PlayFilm you can take a look at these success stories.