What is it? Transcoding is the process through which a video passes from one codec to another with higher, lesser or no information loss. In PlayFilm, this process takes place right after a video file has been uploaded to the server. How good is transcoding? There is a high amount of video formats if we deal with the number of existing containers and codecs.
However, not all of them are suitable for online consumption. When you create a video for online consumption, it is essential to bear in mind that the existing range of Internet connections worldwide is huge and it is convenient that the video reproduction is fluid for the vast majority of users. That is the reason why we convert all videos to MP4 format (h.264), since it makes your work easier and enhances the audience’s viewing experience.