An interactive video is composed by videos and different type of buttons, counters and actions all displayed either automatically, or by actions of the users. The resulting page of your interactive project contains PlayFilm's player which is supported by all the modern browsers and operating systems.
The activity of the users can be tracked by sophisticated analytics tools such as Piwik, Google Analytics and comScore. The results can be configured in PlayFilm. To obtain the simplified data there is no need to leave the PlayFilm tool. However, to check the detailed analytics you need to sign in in the activated service (Piwik, for example, is directly accessible from PlayFilms app).
Certain behaviour proper to the web sites is also available in any interactive video:
- Both have button states, such as active, pressed, normal and hover on desktop devices.
- Both imply actions such as go to this web site on new tab or open it in a window inside the video itself. Interactive video offers even a more complete experience, for example, gamification one.
- Both are embeddable in another web site.
- Both are responsive when displayed on different devices.
- Both can't be downloaded and are hosted in the cloud.
- Both are in need of domain or DNS. PlayFilm, already gives it to you when embedding. Don't worry the only visible domain is the landing page of your client, not the interactive one.
- Both need connection to Internet in order to be displayed.
- Both imply similar interactive storytelling and objectives.
- The quality of the videos is optimized for its online display, by that mean, according to the quality of the data connection, the player will load a higher or a lower quality of the video. YouTube does the same.
- User experience must be taken in consideration.